LACOSTE’S POLO OF THE FUTURE (12/12/12)
Lacoste celebrates its 80th birthday with a look towards the Polo of the Future, in this video by agency MNSTR. The forward looking, fantastical film shows a shirt that can be changed up with just a swipe of your hand — its fibers are now intelligent, and its surface is dynamic.
At the end of the film, viewers are invited to go to this site, which will go live on 12/12/12. There, they can submit their own vision of a futuristic polo shirt, and a few of the most creative ones will be brought to life by an artist and featured online. Super sick, right? Check out the video after the jump: